Samsung is dominating smartphone sales, it’s not doing as well in the tablet market. While participating at a discussion at MWC, Product Strategy Executive Hankil Yoon offered a blunt and straightforward summary of Sammy’s products in the tablet market:
We don’t have the numbers to verify Yoon’s comments, but there are a few reasons why he would make that statement. Perhaps it may be the industry-leading iPad or the lackluster, yet popular Kindle Fire which has found the way into consumers’ hearts and wallets. Whatever the reason may be, Samsung just has not been able to distinguish its tablets from Apple and Amazon’s offerings, despite having several Galaxy Tab models.“Honestly, we’re not doing very well in the tablet market.”
Despite Yoon’s comments, there’s reason for optimism for Samsung’s future direction. For starters, it has the intriguing Galaxy Note, which can be considered the most popular “phablet” to date. 10 million Galaxy Note units are expected to ship and Yoon believes the S-Pen (Stylus pen) “allows users to more easily create content, rather than consume it.” In addition, there is the newly introduced Galaxy Note 10.1 which brings you a bigger tablet, but with an S-Pen. This is something that much of the competition cannot claim at this time. Yoon sums it up best:
“Samsung wanted to do something different in the category… Even if the design is similar, how you use the Note is totally different.”
Expect Samsung to make a continued push into the tablet market by continuing to introduce unique and innovative features.
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