"Bigger is better" is Samsung's message here, and the video shows Peter using his trunk (and the stylus) to operate the Note's spacious 5.3-inch touchscreen. The ad agency behind the clip says the footage is all real, with no "trickery, post-production or hidden cuts", adding "he's just a very clever elephant."
If you've ever wanted to see a massive tusked beast making music, drawings and taking photos on a larger-than-average smartphone, then we've got a treat for you waiting after the break.
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