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Wednesday, 7 March 2012

Samsung to make a special announcement at SXSW

Today, Samsung gave us their game plan for South By Southwest (SXSW) in Austin Texas. They’ve dangled a carrot in front of us, mentioning a “Special Announcement” on March 9 at 4pm. Samsung says that more details will be released soon, which leaves us wondering what they have up their sleeve. We’re all anxiously waiting for the official unveiling of the Galaxy S III, and for more hands-on time with the Galaxy Note 10.1. There is a very high chance that the announcement is not regarding either of those devices, though. Let us know what you think the announcement is about in the comments below.
Also on Samsung’s agenda at SXSW is more time with the Galaxy Note, a phone with a 5.3-inch display and a stylus. They plan to show off the phone in the Austin Museum of Art, where “Samsung Mobile will integrate the Galaxy Note to show how technology, art and communication come together in new ways.” Very clever, Samsung.
Skip over the break to read the full press release.

At SXSW, Samsung will show how art, technology and communications come together with #FEED and launch #BeNoteworthy
DALLAS – March 6, 2012 – Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1 is showcasing its latest world-class, innovative mobile device, the Galaxy Note, at SXSW. From March 9 – 18, 2012 in Austin, TX there will be various opportunities to experience the device everyone is talking about, as it combines the best features of a smartphone with a larger viewing screen and allows for new ways to capture, create and share content.
The Galaxy Note includes a creative tool called the S Pen, which delivers fast, responsive and precise control to create fine lines and detail on the device display, allowing for communication in new ways. Users can make their own love notes, write a shopping list, crop a photo, create a vibrant multimedia memo and even take notes directly on the screen during phone calls. The S Pen opens a new world for gamers, allowing for easy and more accurate control than ever before, while offering a brilliant viewing experience on the Galaxy Note’s 5.3-inch screen. For Galaxy Note users, Samsung Apps provides the best place to find apps uniquely suited for their device – including those “Made for S Pen” – applications designed to take advantage of the precision control and writing instrument for the Galaxy Note, the S Pen.
Special Announcement: March 9, 4:00 p.m.
On Friday, March 9 at 4:00 p.m. in the Samsung Blogger Lounge (Austin Convention Center, room 19AB), Samsung will make a special announcement. Details will be released soon.
Samsung Mobile Presents: #FEED powered by Twitter
Learned Evolution will host Samsung Mobile Presents: #FEED powered by Twitter at Austin Museum of Art – Arthouse at the Jones Center in Austin, TX. The ten-day community experience will run from Friday, March 9 to Sunday, March 18, 2012, spanning the Interactive, Film, and Music segments of SXSW. Samsung Mobile will integrate the Galaxy Note to show how technology, art and communication come together in new ways.
Through the partnership with #FEED, Samsung has integrated the Galaxy Note throughout the museum for attendees to experience the superphone in new and innovative ways, in addition to hosting a @DAY event and a @NIGHT party.
During the ten-day program, there will be #FEEDart installations at the AMOA for visitors to view works from the world’s leading interactive artists. Attendees can experience the superphone through a test drive program where each Galaxy Notes will be installed with Sonic Notify, a real time interactive presence aware application integrating every installation at #FEED. Additionally, the #BeNoteworthy lounge allows attendees to sit down, recharge at a Samsung charging station, and view content from the Noteworthy Project series as well as the #BeNoteworthy influencer program (details on #BeNoteworthy below).
@NIGHT Party: March 9th, 9:00 p.m: Samsung will be hosting our @NIGHT party on Friday March 9th at the AMOA to kickoff SXSW. Entertainment will include Remix Artist Collective, Eclectic Method, and Ernest Gonzalez. The party, which is open to the public, will highlight the Galaxy Note.
@DAY Event: March 10th, 2:30 p.m. – 6:00 p.m.: Samsung will host an event at the #FEED rooftop at the AMOA with several of our partners.
2:30 p.m. – 4:00 p.m.: #BeNoteworthy Launch Party featuring Hugh McLeod of Gapingvoid.com along with #BeNoteworthy influencers. Hugh will be featuring and creating his iconic art work on-site and in real-time.
4:00 p.m. – 6:00 p.m.: Meet & Greet with Samsung and a special guest (to be announced soon). There will be an exclusive demo of a new interactive experience for attendees.
#BeNoteworthy Project
From March 9 – 13, Samsung Mobile will equip several influencers with a Galaxy Note to use for inspiration and to create, consume and share content and ideas in new ways. Participants of #BeNoteworthy include Hugh McLeod, Guy Kawasaki and Soraya Darabi, among others. Each will be capturing and posting inspiring content throughout SXSW with a Galaxy Note and sharing them via the #BeNoteworthy Twitter hashtag. To meet the influencers, and hear more, please join the @DAY event at the rooftop of the AMOA (details above).
App Developer Meet-up
Samsung will hold an app developer meet-up on Sunday, March 11 from 10:45 – 11:45 a.m. in the Samsung Blogger Lounge (Austin Convention Center, room 19AB). Developers can come and meet Samsung’s developer team to ask questions and learn about developing for apps for Samsung. Samsung recently announced the Galaxy Note S Pen App Challenge for developers to create S Pen integrated apps for the Galaxy Note using the S Pen Software Developer Kit. Winners of the Galaxy Note S Pen App Challenge will split more than $200,000 in cash and prizes, with a grand prize of $100,000.
About the Galaxy Note
The Galaxy Note is designed with a 5.3-inch display with HD Super AMOLED technology, a high-resolution screen that provides a bright, rich, colorful viewing experience. The Galaxy Note includes a tool called the S Pen™, which delivers fast, responsive and precise control to create fine lines and detail on the device display, much like an ink pen and pad of paper. These core mobile benefits of various devices and utilization of AT&T’s 4G LTE* network creates a premium user experience.

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