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Wednesday 7 March 2012

comScore: Android building on its lead, Samsung still top manufacturer


comScore
comScore today released its latest MobiLens report, which shows that Samsung is maintaining its lead among mobile phone manufacturers, while Android is continuing to grow at the top of the mobile OS heap. The data, representing the total U.S. mobile phone marketshare for November, December and January, shows that Samsung, despite a tenth of a point drop from its October score, remains the number one manufactuer with 25.4% of the total marketshare. LG and Motorola also saw slight drops, down to 19.7% and 13.2% respectively. Apple, reaping the benefits of its iPhone 4S release, saw a 2% gain in the market, now maintaining a 12.8% share, while RIM stayed dead even with 6.6%.
Among all mobile operating systems, Android remains top dog with 48.6% of total marketshare, up 2.3% from the last quarter. Number two iOS also saw a gain with 29.5% of the market. RIM, Windows, and Symbian all saw losses, coming in at third, fourth, and fifth respectively.
Mobile content usage is up across the board, with 74.6% of all mobile phone owners using their device to text message. 48.6% of the market use apps on their device, while 48.5% use their device's mobile browser. Social networking, playing games, and listening to music are up as well at 35.7%, 31.8%, and 24.5% respectively. comScore's full report can be found at the source link.

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