Samsung’s Galaxy Note Ad Most Effective Ad Of The Year So Far In U.S.

Ahh, yes, the Samsung Galaxy Note… that “not quite a phone” and “not quite a tablet” phablet device that turns heads every time. Love it or hate it, Samsung is selling tons of these. By tons, I mean more than 5 million units worldwide. A new study is now saying that much of the success of the Note in the U.S. can be attributed to Samsung’s advertising. I know what you’re thinking… but those clever Samsung ads poking fun at Apple fans waiting in line, or the Galaxy Note Super Bowl commercial featuring The Darkness, were not the ads that made it a success. The most effective ad, according to television analytics firm Ace Metrics, is Samsung’s current Galaxy Note ad, The Best of a Phone and a Tablet. 
Not only did this ad play a part in the success of the Note, but it was named the most effective ad of the first quarter in the U.S. Ace Metrics uses their own ranking system, called Ace Score, that measures viewer’s reactions to national TV ads on a scale from 0 to 950. The higher the score, the more effective the ad. Samsung’s ad scored a solid 686 for the first quarter, topping both Doritos and M&M’s, both receiving 671.
Ace Metrics CEO Peter Daboll had this to say:

“Q1 is arguably the most important quarter for advertising, as the Super Bowl, Oscars, and awards season in general drives the advertising agenda. It will be very interesting to watch how Samsung’s continually impressive ads affect the company’s marketshare vis-à-vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung’s advertising prowess. Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator.”

Jump past the break to watch the commercial and tell us what you think. Does it make you want to buy a Galaxy Note