Samsung has shipped nearly 28 million smartphones in the last quarter and overtaken Apple to become the world’s largest vendor of smartphones, according to new research.
Apple’s 17.1 million shipments accounted for just 14.6 per cent, although the iPhone-maker has since released a new model, the 4S, which is expected to boost sales. Third-place Nokia held third place for the second quarter, having dropped from first. It now occupies 14.4 per cent of the market, and has also announced new handsets, in collaboration with Microsoft.
Samsung’s success has been driven by its adoption of Google’s Android software for both smartphones and tablets; it has also announced a new model, called the Galaxy Nexus, that it has built in direct collaboration with Google. Although it is one of Apple's largest suppliers of components, the two are also locked in an increasingly bitter legal battle over mobile phone patents.
According to Strategy Analytics, “Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”
Overall, smartphones make up 44 per cent of the global mobile market, shipping 117 million units last quarter. Nokia remains the world’s largest phone maker overall, but fell five percentage points. It has 27.3 per cent of the market, compared to Samsung 22.6 per cent. ZTE is in fourth place, with Apple in fifth place overall.
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